

[ Step 1 Description — explain what they’ll do in this step ]
[ Step 2 Description — what happens on the call or what value they get ]
[ Step 3 Description — describe the next step after the call, e.g., joining a program ]

[ Bullet 1 — describe main pain point or struggle ]
[ Bullet 2 — describe desire for progress or transformation ]
[ Bullet 3 — describe readiness or willingness to take action ]